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Rust Server Advertising Guide

EUGameHost LTD

• 2 min read
Rust Server Advertising Guide

Rust Server Advertising: Grow Your Rust Game Server in 2024

Expert Tips and Strategies for Successful Rust Server Advertising

1. Post on Reddit

One of the most effective ways to get players fast is by posting on the /r/playrustservers subreddit. This community is actively searching for new servers. Make sure to post the night before your wipe, and again just after wiping, as these are peak traffic times.

2. Advertise on Steam Forums

Use the official Rust Steam forums to gain visibility. These forums are often browsed by active Rust players looking for new experiences.

3. Get Listed on Just-Wiped.net

Your server should be listed on Just-Wiped.net automatically if configured correctly. This site is used by thousands of Rust players daily. Ensure your server has a clear and attractive title and description.

4. Create a Strong Server Name and Description

Your server name is the first thing players see. Make it catchy and relevant to your gameplay style. Include key features, rules, and special mods or events. For formatting tips, check this YouTube guide.

5. Fill Your Server with Friends

Servers with 0 players often don't appear in the Rust server browser due to Steam query limitations. Encourage friends to idle or play for a few hours post-wipe to boost visibility.

6. Partner with YouTubers & Content Creators

Sponsoring Rust YouTubers can rapidly grow your server. Offer profit shares or free server time in exchange for promotion. You can also create your own content for platforms like YouTube, TikTok, and Instagram to attract attention and build a community.

7. Be Unique

There are thousands of Rust servers. What makes yours different? Find your niche or USP (unique selling point). Whether it's a PvE-only world, a unique mod pack, or custom maps — stand out.

8. Use Discord "Just Wiped" Channels

Post in Discord servers that allow Rust server promotion. For example, the EUGameHost Discord has 7,000+ members and a dedicated promo channel. Take advantage of every channel where new wipes are highlighted.

The Importance of a High-Performance Server

If your server lags or crashes, players will leave.

  • High performance improves player retention and word-of-mouth growth.
  • Fast load times and low ping = better experience = more players.

To guarantee smooth performance, we recommend EUGameHost's Rust Hosting.

Already hosting elsewhere? Optimise your setup with this guide: How to Improve Rust Server Performance

Also, brush up on admin skills: Rust Server Admin Commands Guide

Summary: This guide provides practical, fast-action strategies to advertise your Rust server. Whether you're just starting out or looking to scale, consistent visibility, quality hosting, and community engagement are the keys to long-term success.